While looking for things to potentially write about, I saw an ad about the “5 Best Social Media Blogs” from a site I was not familiar with. After clicking on the link it took me to a blog that I was surprised with. It had some very good information on it. AS soon as I clicked on the ad, the ad disappeared and I was not able to get a screenshot of the ad I clicked on.
The ad was for https://www.lilachbullock.com/social-media-blogs/ blog post and it has the blogs that I do follow for Social Media information and a couple I had never heard of before. So for me this was a good find.
What are the ad’s strengths?
The strength of the ad lies in that it took you to exactly what it prompted. It was not flashy but for those that are looking for information about what Social Media Blogs are out there. This blog page the ad took you too is well written and gives a good almost non-biased opinion about the subject.
What are the ad’s weaknesses?
I feel that the site itself has an issue with the color scheme. The colors seem to be hard on the eyes and if you read it too much, it will cause eye strain. They do have a call-to-action at the top and bottom for a free PDF that does not stand out much. It does look like it is part of the design of the page.
What is the ad trying to accomplish with its design?
This is a good question for this site. There are no real big call to actions, but they do want you to hire them to do your social media marketing.
How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
The layout of the blog is very organized and easy to read and find the information. Fundamentals are all there for writing and images that are used for this particular post. There is good contrast between the article and the services this person offers with the colors and layout of the page. There is not good contrast within the article to show links etc.
The main image does not use the rules of third very well. The defining third line image is not well setup on a true focal point. The Golden Section is almost there but not quite in my opinion. They probably did use some sort of custom grid for their layout but I cannot see it.
Most of the images are screenshots of the homepage for each site.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
Metrics for measuring this ad will be site visits form the various Social Media sites it is advertised on.